"New York Mayor Michael Bloomberg's organization, Mayors Against Illegal Guns, has spent roughly $15 million this year on advertising to influence the debate."
I recalled the stats from yesterday's Washington Post article:
"In the first half of 2013, the NRA and other gun rights groups outspent gun-control organizations on federal lobbying, $12.2 million to $1.6 million, according to the nonpartisan Sunlight Foundation."
"In the year after the massacre at Sandy Hook Elementary School in Newtown, Conn., gun-control groups spent $14.1 million on TV advertising. According to Kantar Media's CMAG, that gave such groups a seven to one advantage over gun-rights organizations, which only spent $1.9 million."At the same time, gun-rights groups, led by the National Rifle Association, spent about $6.2 million on lobbying instead of advertising, according to a study by the Sunlight Foundation."The gun-rights groups may have had the better tactic -- especially in a quiet election year. [...]"'The return on the investment has been very weak,' said Elizabeth Wilner of Kantar Media. 'When you are doing advocacy advertising you are looking for Congress to pass something.'"